In some places, like Bahrain, marketing people are so fixated on Instagram as an acquisition tool, that they completely ignore search advertising like Google Ads. Mobile Ads replace Organic results. Our ‘Mastering Internet Marketing‘ course last week brought up some interesting insights – one of them being that if you use Google Ads for customers searching on Read more…
In Dubai last week I met a data scientist. There is nothing remarkable about that fact, however this data scientist works for a PR firm. PR is one of those industries that varies wildly and is struggling with the disruption to media by digital technology. While some cling to the intangible value of print column inches, others Read more…
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