There is a certain boring sameness about shopping in malls around the world. Globalisation and the cult of branding has produced predictability and, to some degree, laziness in the retail space. The same shops in Dubai, Melbourne, London, Singapore and Atlanta – even the food courts have the same options. There is anecdotal evidence that younger consumers Read more…
Will changes to the way people shop online give an advantage to local businesses? Shopify says it will in its ‘Future of Ecommerce’ Report. The first prediction of the report is that ‘Young’ online customers will adopt ecommerce more quickly. Shocking! The second prediction, based on qualitative data from mostly Caucasian markets is that physical retail will Read more…
Shopify has released a new report titled ‘Future of Ecommerce’ which is worth a read for a couple of reasons. As a SaaS platform with its own payment gateway, Shopify has access to a lot of data about what people are buying, how often and how much they are spending. But with all these reports, which in Read more…
The events of 2020 have accelerated the need for businesses to have an online shopping channel. Choosing an ecommerce platform is not something that should be rushed. There are a lot of considerations that need to be thought about because re-platforming is time-consuming and expensive. The following list comes from my book – Ingredients for Ecommerce Success Read more…
There is a certain mis-match between the idea that Millenials want differentiated experiences, are not interested in old-fashioned ideas of materialistic ownership and the rampant acquisition of drop-shipped, mass-market stuff flooding cloned pop-up Shopify Ecommerce sites around the world. But because of this idea – that experience is the point of difference, the word has been co-opted Read more…
5 Day Shopify Training Course. 12 Months Shopify Free. Should you Build your Ecommerce Site with Shopify? As independent consultants, we get asked this question a lot. And the answer, is a resounding – “It depends… “ Like every digital project, there is no one correct answer that applies to every company. Before you ask the question Read more…
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