Instagram and its parent company Facebook would like you to believe that your mental health is something that is very important to them. As a result, they recently stopped showing ‘Likes’ on some feeds. The account holder is still able to see how many likes they have, but a visitor will not be able to see how Read more…
2 and 3 day Training Courses developed especially for small and independent hotels. We are passionate about creating, promoting and delivering omnichannel customer experiences. Some of the most challenging experiences are in the world of travel. The business of hotels and travel is competitive and complicated and customers have high expectations. Add the presence of large Online Read more…
Buyer Personas, or buyer ‘avatars’ have been a foundational part of marketing for decades. They provide a focus for your content marketing and social media teams – a reminder of ‘Who am I doing this for?’ Not all buyer personas are equal though. 80% of your value, your revenue, your traffic and other KPIs still come from Read more…
Or 4 Reasons why using Instagram Marketing and nothing else is a bad idea. Using Instagram for marketing is where it’s at. Especially in the Middle East and some other markets, where if someone is looking at their phone and NOT on Instagram, then they are looking at WhatsApp. There are a lot of companies out there Read more…
Facebook has grown as a mechanism for brands to talk to consumers, but despite advertising being a huge part of Facebook’s revenue, the company has decided to change the way its users see content, prioritising posts from ‘friends and family’ over branded content or ‘Fake News’. Some social media marketing people think that this change in the Read more…
The full report from our ‘Marketing to Women’ survey has been published. You can download it exclusively at the bottom of this post. In this survey, Aquitude’s Purl Influencer Panel, in association with the UK’s Chartered Institute of Marketing’s ‘Women in Marketing’ network, aimed to uncover how female professionals perceive corporations are embracing this new growth market Read more…
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