A recent survey of marketing professionals revealed that only 48% of companies measure customer lifetime value (CLV) aka LTV. How to Calculate Customer Lifetime Value Perhaps this is due to a focus on short term revenue metrics in order to please private equity overlords, or maybe there is not a mechanism to capture the value of a Read more…
Aquitude has partnered with ThinkSmart Bahrain to develop the Bahrain Ecommerce Academy. The program was recently announced by the Ministry of Industry, Commerce and Tourism as a first for the region – to equip entrepreneurs and traditional businesses with the skills to compete in a global, digital economy powered by digital business models. Local businesses will be able Read more…
Its GITEX Week in Dubai. GITEX is a bit like ‘Toys R Us’ for Digital Transformation people – all kinds of toys, from the practical and educational to the latest season’s fads. Some companies are quick to implement technology like AI, Machine Learning and various kinds of automation enabled by the Internet of Things (IoT), however the Read more…
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