It’s been over 25 years since I sold soap powder. However, in that time the marketing of hotel rooms has become a lot like promoting detergent. What? Global internet giants like Booking.com seem to have lost sight of the fact that travel is an experience, something that changes the brain chemistry forever – not a fleeting commodity. Read more…
Back in January we announced new in-house training courses for Hotels and other companies in the travel sector. The programs have been a great success, especially for independent hotels that are struggling to compete with OTAs. Through the delivery of these training courses for hotels, we have discovered that many companies in this space need more help. Read more…
Netflix has a couple of series for AirBnB property owners and what an Australian series calls Instant Hotels. A combination of education and entertainment, there are some fundamental lessons for all Marketers. In each episode of Stay Here, AirBnB property owners get expert advice on guest experience and marketing from a pair of experts. Its a formula, but Read more…
Did you know that some people searching for hotel rooms look for hotels near IKEA? While you might be investing a lot of money in Instagram Marketing to promote your small business or Hotel, you really shouldn’t forget the people searching for things on Google using the word NEAR… The word near is a word that signals intent. Read more…
My favourite quote about innovation probably pre-dates the internet. “Innovation is the wrong person using the wrong product for the wrong purpose.” I can’t attribute it to anybody because I can’t find it on Google. My memory tells me that I read it in Wired Magazine circa 1999 and it was said by Tom Peters or Peter Drucker, Read more…
2 and 3 day Training Courses developed especially for small and independent hotels. We are passionate about creating, promoting and delivering omnichannel customer experiences. Some of the most challenging experiences are in the world of travel. The business of hotels and travel is competitive and complicated and customers have high expectations. Add the presence of large Online Read more…
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