If you think sales is hard, try being a buyer. Your ‘website’ = the staple of any marketing strategy and where most people discover your brand = is now an ‘Digital Experience Platform.’ It could be an ‘Open Source’ ‘Headless’ ‘CMS’, it could be a Platform as a Solution (PaaS) or Software as a Solution (SaaS). But Read more…
What is a Digital Experience Platform (DXP)? Well according to the analysts at Gartner: … an integrated set of technologies, based on a common platform, that provides a broad range of audiences with consistent, secure and personalized access to information and applications across many digital touchpoints. Organizations use DXPs to build, deploy and continually improve websites, portals, Read more…
There is a line that sends a shiver down my spine when I hear a business owner talk about their Ecommerce customer experience: “Our IT department are working on it” Different companies are set up in different ways, but the most successful ecommerce sites have a demarcation between the business, the product (experience) and the technical delivery Read more…
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