Internet Marketing Associate Training
Overview
Ecommerce is not just about setting up a store and creating a great user experience. Digital Marketing for Ecommerce is a specalised skillset which touches on every part of the marketing mix - products, pricing, promotion and newer trends including data driven marketing, social media and personalisation.
Key Takeaways
Upon completion of this course, participants will be able to:
- Understand the different ‘retail’ channels and how customers interact with each
- Identify key success factors for successful e-commerce
- Discover the ideal customer experience in a multi-channel, multi-device world
- Understand how different marketing mediums complement each other
- Gauge the power of Digital Marketing and how it would be best applied for their business
- Understand the difference between organic and paid media, well as the optimal techniques to promote their business across channels
- Learn how success is measured and the KPIs for customer acquisition and retention
- Appreciate how wider marketing activity impacts on the success of customer acquisition and retention
- Think about how the best practice could be applied within their own organization
Anyone can attend this course, however Tamkeen funding may be available for Bahrain Nationals.
