Mastering eCommerce Masterclass
Overview
An intensive 'zero to hero' course that is designed to give participants a solid grounding in the key concepts of Ecommerce including the wider skillsets required to start and run an online shopping business. Delgates will also learn how to evaluate capabilities of partners and choose an Ecommerce platform for their specific needs. More advanced topics will cover digital customer experience, loyalty and retention and maximising return on investment.
Key Takeaways
Upon completion of this course, participants will be able to:
- Understand the different components that are required to start and run an E-commerce business
- Evaluate their existing E-commerce capabilities and readiness.
- Compare 'Best of Breed' platforms for suitability to specific local requirements.
- Measure and optimize their E-commerce business from both an operational and a customer perspective
- Understand the consumer “decision tree” when shopping online and ways to best optimise sites to maximise sales and minimise kart abandonment
- Utilise tools and techniques to manage promotions and cross-selling to ensure maximum retention and loyalty
- Implement a strategic framework for gauging, as well as, delivering an optimal experience for their customers across channels
