Mastering Marketplace eCommerce

Overview

A popular ecommerce strategy in the Middle East and around the world is to leverage marketplaces. Sites like Amazon, Noon, Souq and TMall allow companies to accelerate their speed to market and sell to an existing global customer base. Markeplace ecommerce has different challenges and opportunities when compared with running your own site, or in addition to your own site.

Key Takeaways

Upon completion of this course, participants will be able to:

• Understand the “marketplace mindset” and set a commitment to servicing customers
• Deep dive into the ‘marketplace’ value chain
• Uncover the different business models (trading vs marketplace) and the drivers behind them
• Understand how to best market their business on a crowded marketplace
• Step-by-step process to set up a business on a marketplace
• 6 step process for creating a sustainable marketplace business
• Generate ideas on how to overcome limitations on marketplace e-commerce
• Obtain cutting-edge e-tailing optimization strategies to increase customer conversion, retention and life-time-value in a marketplace