Aquitude CEO, Christina Ioannidis has talked to women around the world about why they left large corporate organisations. Their stories and the results of a global survey into women’s attitudes about how they feel as employees, managers and consumers are the basis for a practical action plan that you can apply in your business.
YOUR LOSS – How to Win Back your Female Talent
A ‘Gender Savvy’ business plan for Competitive Advantage.
Based on global qualitative and quantitative research, this book offers a hands-on blue-print for creating Gender Savvy organisations. The authors asked women around the world why they left large corporations at the pinnacle of their career and what would make them go back. Their views and our experience as ex-corporate-professionals-turned-entrepreneurs have given rise to a practical methodology to create the gender-inclusive corporate and marketing cultures required to increase loyalty from your internal customers and consumers.
The book is divided into 2 parts:
Part 1 – How to Create a Gender Savvy Organisation; focusing on elements in our Gender Savvy model: Passion, Flexibility, Innovative Collaboration and Sustainability.
Part 2 – Applying the Gender Savvy model to a company’s value chain. Themes include: Marketing to Women and Managing Women. In the last chapter, we also offer women practical advice about what they can do for themselves to help encourage cultural change.
The book can be purchased exclusively here, as well as on Amazon Kindle.
Following reference in the much-awaited Lord Davies Review on the Women on Boards, the book is already garnering media attention.
Endorsements For Your Loss.
[box]James Smith, Chairman, Shell U.K. Limited “Getting it right on diversity and inclusion, creates business competitive advantage. This book both makes the case and tells us how.”[/box] [box]Antony Jenkins, Chief Executive, Global Retail Banking, Barclays Bank Plc: “Diversity is not just the right thing to do but it makes good commercial sense. This book represents a welcome and refreshing approach to this critically important issue.”[/box] [box]Elaine Heyworth, Head of Risk Management, T-Mobile “Finally a book that is prepared to address men about the issue of gender diversity in business – a long awaited breath of fresh air!”[/box] [box]Vahé Torossian, Corporate Vice President, Microsoft “It is time organizations started reviewing diversity metrics as closely as revenue metrics because retaining talent in an environment in which they can perform at their best is what will drive revenues. This book gives a clear framework on how to create such a high-performing and healthy organizational culture.”[/box] [box]Carla Stent, Chief Operating Officer, Virgin Management Ltd; Non Executive Director “A great guide to more than solving ‘the women problem’ – this book is all about understanding the motivating factors behind the women who can open doors to a market twice as big as “China and India combined”. Surely this is a stat no business can afford to ignore? Ioannidis and Walther provide a blueprint to help all businesses embrace diversity and measure progress against real targets. A must read for all senior management, no matter the size of organisation you lead. ”[/box]