Create Talent
2 Day or 3 Day In-House Training Courses for Independent Hotels
OMNICHANNEL GUEST EXPERIENCE
How to deliver what your guests want when they want it, online and offline. From dreaming to sharing.
HOTEL VALUE PROPOSITION
How to develop promises to your guests that are unique and you can deliver on? How to create a brand.
CONSISTENT ONLINE PRESENCE
How to optimise your own website to rank above the OTA's and take bookings directly.
UNDERSTANDING YOUR GUESTS
How to use data to gain insights about your guests and what their expectations are. How to engage them.
OTA MARKETING & OPTIMISATION
How to use an OTA to your advantage. Strategies and tactics for marketing and optimisation.
SOCIAL MEDIA FOR HOTELS
How to use social media, including Instagram to deliver engagement and sales. Instagram from Hotels.
Tell me More about Digital & Marketing Training for Hotels
We will Build a Training Course for your Hotel.
Our Training Courses are Designed for your Hotel Business.
We know that every Independent Hotel is different. From the experience you offer guests to local restaurant tips and nearby shopping highlights.
You may need all of the skills listed above - you might want our 5 day 'Zero to Hero' course. You might want to cherry-pick and choose a 2 day training course that only focuses on the Omnichannel Guest Experience and Instagram.
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We Start with Your Guests and Your Value Proposition
How well do you know your guests? What do they expect? Is your current guest profile the one you want? Do you have the data you need to make decisions? These are some of the questions we ask during our training sessions.
Once we have helped you understand your customers, we help you build a value proposition for the guests you want. Maybe you have larger rooms. Maybe you have designed your guest experience specially with families in mind. Maybe you have a space for Digital Nomads. What promises can you make to your guests when they are dreaming about a hotel experience? How do you prove your claims?
Don't Forget your Website
You may have given up on your own website. You may think that the OTA sites are too big to compete with and that Instagram or Facebook, but there are a lot of good reasons why you should invest in your 'owned media'.
- You don't own a customer who engages with you through an OTA or social media.
- Your content is not delivering you and SEO benefit if it is not on your own website.
- People will find your website through Maps.
- The OTA sites and social media platforms can change the rules on you at any time or completely disappear.